Huanfeng Brand Story

Craftsmanship heritage, dreaming of a hundred years of glory

In the highly competitive and ever-changing field of machinery manufacturing, there are always some enterprises that have become witnesses and leaders of the times with their unique spiritual core and unremitting efforts. In this vibrant land of Zhejiang, ‘Huanfeng Machinery’ is such an enterprise, and its story is not only about the course of entrepreneurship and growth, but also about the inheritance of craftsmanship, quality and innovation breakthroughs in a magnificent chapter.

I. The Seed of Resilience in the Midst of Youthful Adversity

Mr. Ting was born in 1959 into a modest peasant family with five siblings. As the eldest son, he bore the family’s heavy burden from a young age. At that time, rural living conditions were harsh, and the family crowded into a simple straw house. On windy days, the straw house would sway, forcing the family to unite to keep it standing. When the house leaned to the east, the stronger family members would prop up the west side with long sticks, while the others hurried to place basins and tiles to catch the rainwater seeping through. If the wind blew it to the west, the family would shift their efforts to hold up the east side. One stormy night, the roof was blown off, and the family was drenched. At dawn, the men repaired the house and roof while the children, as if they had fought a battle, felt high-spirited and content. Although they were poor, Mr. Ting's childhood was marked by innocence and happiness. The family's unity and their collective struggle against the forces of nature quietly planted the seeds of resilience in Mr. Ting’s heart.

By the age of 13, Mr. Ting was often too hungry to enjoy a full meal. The family’s rice was stored in a bamboo basket hung from the straw hut's beams—visible but out of reach. Desperate for food, he would sometimes use a long stick to pull down the basket to snatch a handful of rice. Lacking strength, he would often spill rice all over, hurriedly picking it up with soil and gravel mixed in, then quickly hanging the basket back up, pretending nothing had happened. When the family ate, biting into the crunchy grains of sand left a lasting impression, but his mother refrained from scolding him.

After recovering, Mr. Ting resumed his mountain road journeys, and over the years, he made a decent living from the vegetable trade. However, at 19, just as his family’s situation was improving, his father passed away, a blow that deeply affected him. In his prideful teenage years, he resented the way people pitied his family as if they lacked strength without a father. He often fought to assert his family's dignity, determined to show that despite his father’s absence, his family was not weak.

At the age of 21, Mr Ding was introduced to the girl of his choice, and the following year he used his savings to build a small tiled house and get married, at the age of 23, his wife gave birth to a daughter. Their wife focuses on raising children, farming, and raising livestock, Mr Ding to improve life, and vegetable business more diligently, footprints throughout the 9 counties, up carrying 600-700 pounds of vegetables, riding 10 hours to 80 kilometres outside the county to sell vegetables; the time a month did not sleep a whole night, planting vegetables during the day, riding at night, early morning sale of vegetables, sleepy, when the roadside, under the shade of the trees to take a nap. In addition to the vegetable business, as long as you can make money Mr Ding goes, whether it is minus 3 degrees bare-bladed in the river for the wreck to salvage goods or lifting coffins, pushing human flatbed trucks. Because of his hard work, bravery and perseverance, he is quite famous in the village, with some savings, not less than the townspeople red in the face, Baba to borrow money, Mr Ding is also happy to be generous, and is willing to lend to improve food.

Beyond the vegetable business, Mr. Ting would take any work that provided income, whether salvaging goods from a river in freezing temperatures, lifting coffins, or pushing flatbed carts. His work ethic, bravery, and perseverance earned him a strong reputation in the village. Over time, he built up savings, and many townspeople came to him for loans. Mr. Ting generously lent money, hoping to help improve their livelihoods.

2. Dreams set sail on the mechanical road

At the age of 24, Mr. Ding ushered an important turning point in his life, the village opened the first village-run enterprise, which is a production of hydraulic cylinders, Mr. Ding entered the enterprise as a lathe apprentice, in the face of the unfamiliar machinery industry, he did not flinch, but by the love of technology and persistence, day and night training, and constantly refined. He knows very well that only by mastering excellent technology can he go farther in the future. Because of his willingness to learn, work, and suffer, he arrives 2 hours earlier than others on the day shift, and on the night shift, when others leave, he does it at 8:00 a.m. The next morning. With his unremitting efforts, Mr Ding soon stands out among his colleagues and becomes a technical backbone. He is not only skilled but also meticulous in his work, striving for perfection in every operation. His spirit of craftsmanship won him the respect of his colleagues and the appreciation of the leadership, and he was awarded advanced grades by the factory year after year, which also laid a solid foundation for his future entrepreneurial journey.

After the child was three years old, his wife went to work in another village enterprise, which often required night shifts and left the child unattended. So the daughter often followed her parents, and at night was settled in the neighboring workplace or warehouse, with cardboard on the floor and wrapped in old quilts and clothes to sleep. In the haze of sleep, the daughter felt her parents' breath as they came closer, wrapped the quilt tightly around her with strong hands, and smiled as she slept more soundly. This is how my daughter spent countless nights as a child, but perhaps in the eyes of a child, as long as she is with her parents, no matter what, she is happy and safe.

When Mr. Ding was 30 years old, his daughter was 8 years old, at this time Mr. Ding had built a two-story house for his small family, and the excess was used for rent, although life was not rich, it was well-fed and well-dressed, and he could go home and have a drink, and he could buy a new set of clothes for his daughter in the New Year, and he was happy to live in the middle of his life. At this time the enterprise recruiting sales staff, Mr. Ding is keenly aware of the huge potential of the hydraulic cylinder market, but the monthly salary of 90 yuan is just a fraction of the previous earnings, and running the market some of the expenses are not reimbursed, this opportunity is good, but looking at the perhaps two years to earn money, but also to stick money, is to let go of the fight or drought and floods to keep the income? Mr Ding could not make up his mind and chose to go home to discuss with his family. His wife said she believed him and could give it a try. The daughter, although young, but sure of Mr Ding's ability, that he must be no problem, and supports him to try, the big deal is to go back a few years, the family starved together. With the support of his family, Mr Ding decided to do a hydraulic cylinder sale.

During sales in the first year, Mr. Ding preferred Xugong Group as a target customer, Mr. Ding is the same spell, a month of squatting in the target customer units, contacting business people, provide service support, solve all kinds of difficult problems, the hotel has become his second home. After more than a year of perseverance and quality service, Mr Ding successfully got the first order from XCMG and became the first salesman to get an order among all newcomers. After more than ten years of continuous efforts and accumulation, Mr Ding has made considerable achievements in the sales field, with his sales performance going straight to first place, and his family's economy has been greatly improved.

Mr Ding was 45 years old and originally thought it was time to enjoy the fruits of victory, but the company's boss's wife proposed a discount on sales commissions, and Mr Ding's salary shrunk by half. Should he continue to work hard or make other plans for the future? At this time, Mr Ding was already 45 years old, and his body and energy were not as good as before, but he had an indomitable heart and unlimited vision for the future, so he might as well start a factory of his own! After some hesitation, Mr Ding chose to go home and discuss it with his family. ...... The family agreed to run a factory is good, but just built a three-story villa, the money has all been used up, but also owed some external debt. Run a factory starting capital to million, lack of funds and experience, physical strength, energy is not as big as before, this age can not afford to fail, how is good? Although there were some tangles and worries, Mr Ding's family always believed that the road was under their feet and everything was well arranged.

In 2004, Mr. Ding was 45 years old, successfully founded the ‘Hangzhou Huanfeng Machinery Co., Ltd.’, although the company is small, with only a few people, Mr. Ding poured all the effort and enthusiasm, sales, purchasing, production, loading, unloading, after-sales service, the cashier is all by himself, day and night, no rest days. The first few years of entrepreneurship are like a year, of suffering, life's suffering road is never-ending, Mr Ding thought to himself.

Fate always favors those who work harder, and ‘Hangzhou Huanfeng’ survived. To meet the needs of the Hangzhou government's urban construction, Huanfeng moved to a small county called Leidian, renamed ‘Huzhou Huanfeng’. With the spirit of rising to the challenge, persevering and advancing with the times, Huanfeng won more customers and orders, and had its own 10 acres of new factory in 2015, ending the era of leasing factory. Huanfeng has been adhering to the value of quality first, building each product with heart, becoming the strategic partner of many top 100 enterprises, winning the honors of excellent supplier, etc. After several years of rapid development, we purchased new land in 2019, completed a brand-new 30 acres of the factory in 2022, and renamed it as ‘Zhejiang Huanfeng Zhejiang Huanfeng’. The new plant introduces high-standard production, testing, and analysis equipment, and after years of efforts, cultivating professionals independently while vigorously introducing outstanding talents and technologies from listed companies and foreign-funded enterprises, it has developed into a Better industry enterprise, achieving a magnificent turn from a follower to a leader.

3. Huanfeng Machinery's Centennial Dream

Nowadays, Huafeng is not only a company but also a spirit of inheritance. Mr Ding is no longer alone, the daughter who has always been supportive has transformed into a mother of two, but her determination to support her father's career has never changed. Adhering to the mission of ‘Inherit and carry forward the spirit of craftsmanship, help China's manufacturing’, the vision of ‘becoming a century-old enterprise’, the core values of ‘quality first, customer first, customer achievement’, the management team in the new era, and the management team in the new era. Under the new era, the management team, the Huanfeng people, and the daughters who shoulder the responsibility and mission of ‘the second generation of entrepreneurs’ will be united under the leadership of Mr. Ding and will inherit and carry forward Mr. Ding's spirit of rising to the challenge, persevering and advancing with the times, to make it a part of the brand and family culture and pass it on to the next generation.

Our vision is: to put quality in the first place, to help customers, to achieve customers, to provide customers and society with safe, performance, quality, and reliable products; to be a responsible enterprise, to provide partners with a platform for common growth and prosperity, to provide employees with a comfortable working environment, open and inclusive humanistic environment, to pay attention to the physical and mental health of the staff, care for the staff's families, and to help the staff and the enterprise to grow together; to be a missionary Enterprise, constantly moving forward, continuous growth, continuous innovation, never stop, to help China's manufacturing out of the country, to the world, and ultimately passed from generation to generation to become a century-old enterprise, writing a long brand story!